1968
Textiles first
Gimmo Etro founded the business in Milan. Fabric quality and inventive prints established the company before it expanded into a complete wardrobe.
The House & Its Designers
Etro
Milan · 1968
A textile house with colour and pattern at its core.
Etro began with fabrics, and that origin still explains its identity. Paisley, layered colour and a collector’s approach to references run through its clothes and leather goods.
14 photographs · Reviewed August 2026
Explore the history ↓
01 / The house
The story behind the name.
1981
Paisley becomes a signature
Etro introduced the paisley motif that would become closely associated with the house. Its textile archive supplied a resource for continual reinterpretation.
2022
A new creative chapter
Marco De Vincenzo’s appointment brought a fresh emphasis on texture and construction. Bags such as the Vela explore form as well as the patterned surfaces associated with Etro.
02 / The designers
The people who shaped the house.
Selected creative chapters; dates distinguish appointments from runway debuts.
Founding chapter
Gimmo Etro and family
Built the house around textiles, collecting and an expansive approach to colour.
Appointed 2022
Marco De Vincenzo
Brings material experimentation and sculptural accessories to the Etro vocabulary.
On the runway
Selected looks and details, matched to the house and season.
Etro · Spring 2023 Ready To Wear
Etro · Fall 2024 Ready To Wear
03 / The bags
A vocabulary in leather and form.
A selection of the house’s designs. Resale photographs illustrate individual examples; size, finish and condition vary.
01
Saturno
A leather bag from the house’s accessories collection, with distinctive metal detailing.
02
Love Trotter
A generous tote that brings texture, pattern and bold branding together.
03
Paisley Print Tote
Etro’s signature paisley becomes the surface pattern of a practical tote.
More designs to know
- Pegaso
- The winged horse emblem appears as hardware on this structured bag.
- Vela
- A sculptural leather bag with a triangular profile and a striking metal closure.
- Bento
- A compact, structured shape with a clearly defined opening.