Bolognese leather house since 1927; family-owned for four generations.
Furla was founded in 1927 by Aldo Furlanetto in Bologna as a small leather-goods workshop. Four generations later the Furlanetto family still controls the company.
The Metropolis bag (2014) became the brand's first true global accessory hit, helping Furla cross €500 million in revenue.
Founded 1927.
Aldo Furlanetto opened a small leather goods workshop in Bologna in 1927. The early business was wholesale — supplying buyers across northern Italy. His son Carlo expanded it after the war.
Carlo's children — Giovanna, Carlo, and Paolo Furlanetto — joined the business and expanded internationally through the 1970s and 1980s. Furla opened its first US store in 1995. The brand positioned itself as accessible Italian leather goods, sitting between mass-market and luxury.
The Metropolis bag — introduced in 2014 with the bold metallic 'M' clasp — became Furla's first true global hit. Within three years it accounted for 30% of total revenue. The brand crossed €500 million in 2018.
1 era of creative direction.
Furla has maintained an in-house design team rather than rotating named creative directors. The Metropolis (2014), Sleek (2018), and Wonder (2023) were all team-designed.
5 icons. Each one a scene; each scene a gallery.
Bold M-clasp shoulder bag. The defining Furla bag of the 2010s.
Boxy structured shoulder bag.
Quilted chain-strap shoulder.
Soft slouchy hobo with chain strap.
Floral-print canvas tote.