Marc Jacobs
A Heritage Essay

Marc JacobsThe House & Its Designers

The New York designer who ran Louis Vuitton for 17 years; now back on his own.

An Introduction

Marc Jacobs founded his eponymous label in 1986 — three years after his Parsons graduate collection. He was 23.

His seventeen years at Louis Vuitton (1997-2014) became the most famous American chapter in French luxury. After leaving LV, he refocused on his own brand. In 2026, WHP Global / G-III is acquiring Marc Jacobs from LVMH.

— Chapter One —

The House

Founded 1986.

Sketch Books.
1986 — 1992

Sketch Books.

Marc Jacobs founded his own label in 1986. His infamous 'Grunge' collection for Perry Ellis in 1992 got him fired — the look of thrift-store flannel and broomstick skirts was too underground for the brand's customer. The collection became a defining moment of early-90s fashion.

Louis Vuitton.
1997 — 2014

Louis Vuitton.

Marc Jacobs was appointed creative director of Louis Vuitton in 1997. Over seventeen years he introduced ready-to-wear to the maison, commissioned Stephen Sprouse (Graffiti, 2001), Takashi Murakami (Multicolore, 2003), and Yayoi Kusama (Dots, 2012). He left in 2014 to focus on his own brand.

Back to his own brand.
Today

Back to his own brand.

Marc Jacobs continues to design his own label out of New York. In May 2026, WHP Global / G-III acquired the Marc Jacobs brand from LVMH — the maison's first ownership change in twenty-eight years.

— Chapter Two —

The Designers

1 era of creative direction.

Founder / Creative Director · 1986 — present

Marc Jacobs

Forty years at the helm of his own label, plus seventeen at Louis Vuitton concurrently. Jacobs is one of the most influential American designers of the past three decades.

Fall 2015 Ready To Wear runway look
37 looks
View runway →

Fall 2015 Ready To Wear

37 looks · Vogue Runway
Spring 2018 Ready To Wear runway look
41 looks
View runway →

Spring 2018 Ready To Wear

41 looks · Vogue Runway
Spring 2020 Ready To Wear runway look
36 looks
View runway →

Spring 2020 Ready To Wear

36 looks · Vogue Runway
Fall 2023 Ready To Wear runway look
17 looks
View runway →

Fall 2023 Ready To Wear

17 looks · Vogue Runway
— Chapter Three —

The Bags

8 icons. Each one a scene; each scene a gallery.

The Tote Bag — Marc Jacobs
5 photos
View gallery →
The Tote Bag alt view
The Tote Bag alt view
The Tote Bag alt view
The Tote Bag alt view
No. 01

The Tote Bag

2019 · Marc Jacobs

Canvas tote with bold MARC JACOBS lettering. THE current Marc Jacobs hit.

Snapshot — Marc Jacobs
2 photos
View gallery →
Snapshot alt view
No. 02

Snapshot

2017 · Marc Jacobs

Compact camera-style crossbody.

Pillow Tote — Marc Jacobs
5 photos
View gallery →
Pillow Tote alt view
Pillow Tote alt view
Pillow Tote alt view
Pillow Tote alt view
No. 03

Pillow Tote

2024 · Marc Jacobs

Soft puffer-style tote.

Mini Tote — Marc Jacobs
7 photos
View gallery →
Mini Tote alt view
Mini Tote alt view
Mini Tote alt view
Mini Tote alt view
No. 04

Mini Tote

2023 · Marc Jacobs

Compact version of The Tote Bag.

The Bucket — Marc Jacobs
4 photos
View gallery →
The Bucket alt view
The Bucket alt view
The Bucket alt view
No. 05

The Bucket

2024 · Marc Jacobs

Drawstring bucket bag.

J Marc — Marc Jacobs
5 photos
View gallery →
J Marc alt view
J Marc alt view
J Marc alt view
J Marc alt view
No. 06

J Marc

2020 · Marc Jacobs

Compact flap shoulder bag.

Camera Bag — Marc Jacobs
2 photos
View gallery →
Camera Bag alt view
No. 07

Camera Bag

2018 · Marc Jacobs

Compact crossbody.

Stam — Marc Jacobs
6 photos
View gallery →
Stam alt view
Stam alt view
Stam alt view
Stam alt view
No. 08

Stam

2005 (relaunched 2020) · Marc Jacobs

Y2K Marc Jacobs icon, recently relaunched.

All Bags · Quick Index

8 at a glance.

The Tote Bag
The Tote Bag
2019
Snapshot
Snapshot
2017
Pillow Tote
Pillow Tote
2024
Mini Tote
Mini Tote
2023
The Bucket
The Bucket
2024
J Marc
J Marc
2020
Camera Bag
Camera Bag
2018
Stam
Stam
2005 (relaunched 2020)