
Wide ties.
Ralph Lauren was 28, working as a tie salesman at Beau Brummell. He convinced his employer to produce a small line of his own design — wider, more colourful, English-aristocrat-inspired ties under the name Polo. They sold. By 1968 he had his own menswear line. By 1972 he had added womenswear with the famous Polo Pony embroidered on a pique cotton shirt.

