Ralph Lauren
A Heritage Essay

Ralph LaurenThe House & Its Designers

Bronx-born Anglophile; the most influential American fashion designer of the 20th century.

An Introduction

Ralph Lifshitz was born in the Bronx in 1939 to immigrant Belarusian parents. He changed his name to Lauren at 16. By 28, he was selling wide-collared men's neckties out of an office at Beau Brummell.

Founded in 1967 as a tie brand, Polo Ralph Lauren expanded into menswear (1968), womenswear (1972), home goods (1983), and a full lifestyle empire that today generates over $6 billion in annual revenue. The brand has been continuously controlled by Ralph Lauren himself for 58 years.

— Chapter One —

The House

Founded 1967.

Wide ties.
1967

Wide ties.

Ralph Lauren was 28, working as a tie salesman at Beau Brummell. He convinced his employer to produce a small line of his own design — wider, more colourful, English-aristocrat-inspired ties under the name Polo. They sold. By 1968 he had his own menswear line. By 1972 he had added womenswear with the famous Polo Pony embroidered on a pique cotton shirt.

The American empire.
1980 — 2000

The American empire.

Through the 1980s and 1990s Lauren built what is still the most complete American luxury lifestyle brand. Home goods (1983), the launch of Polo Sport (1992), the IPO in 1997 at $1.6 billion. The brand became synonymous with American Anglophile aspiration — the Hampton's, the Ivy League, the British country house all reimagined for an American customer.

Privately controlled at scale.
Today

Privately controlled at scale.

Ralph Lauren Corporation generates over $6 billion in annual revenue across the multiple Polo, Ralph Lauren Collection, Purple Label, Double RL, and lifestyle brands. Ralph Lauren himself remains executive chairman and chief creative officer at 85 — the longest-tenured American fashion founder still actively designing.

— Chapter Two —

The Designers

1 era of creative direction.

Founder / Creative Director · 1967 — present

Ralph Lauren

Fifty-eight years at the helm of his own label. Lauren's design language — Anglophile, aristocratic, American — defined American luxury sportswear for two generations and built the most complete lifestyle brand in the United States.

Spring 2018 Ready To Wear runway look
25 looks
View runway →

Spring 2018 Ready To Wear

25 looks · Vogue Runway
Spring 2024 Ready To Wear runway look
19 looks
View runway →

Spring 2024 Ready To Wear

19 looks · Vogue Runway
Fall 2024 Ready To Wear runway look
31 looks
View runway →

Fall 2024 Ready To Wear

31 looks · Vogue Runway
— Chapter Three —

The Bags

8 icons. Each one a scene; each scene a gallery.

Ricky — Ralph Lauren
3 photos
View gallery →
Ricky alt view
Ricky alt view
No. 01

Ricky

2008 · Ralph Lauren

Named for Ralph's wife Ricky. Structured top-handle in alligator or calfskin.

Soft Ricky — Ralph Lauren
5 photos
View gallery →
Soft Ricky alt view
Soft Ricky alt view
Soft Ricky alt view
Soft Ricky alt view
No. 02

Soft Ricky

2015 · Ralph Lauren

Slouchier version of the Ricky.

Polo ID — Ralph Lauren
5 photos
View gallery →
Polo ID alt view
Polo ID alt view
Polo ID alt view
Polo ID alt view
No. 03

Polo ID

2020 · Ralph Lauren

Calfskin shoulder bag with the Polo ID nameplate.

RL 888 — Ralph Lauren
4 photos
View gallery →
RL 888 alt view
RL 888 alt view
RL 888 alt view
No. 04

RL 888

2023 · Ralph Lauren

Top-handle structured bag.

Welington — Ralph Lauren
6 photos
View gallery →
Welington alt view
Welington alt view
Welington alt view
Welington alt view
No. 05

Welington

2020 · Ralph Lauren

Tote bag named for the Welington address.

RL40 — Ralph Lauren
3 photos
View gallery →
RL40 alt view
RL40 alt view
No. 06

RL40

2010s · Ralph Lauren

Heritage line of leather goods.

Polo Mini — Ralph Lauren
3 photos
View gallery →
Polo Mini alt view
Polo Mini alt view
No. 07

Polo Mini

2010s · Ralph Lauren

Small leather goods in the Polo collection.

Sloane — Ralph Lauren
3 photos
View gallery →
Sloane alt view
Sloane alt view
No. 08

Sloane

2018 · Ralph Lauren

Crossbody shoulder bag.

All Bags · Quick Index

8 at a glance.

Ricky
Ricky
2008
Soft Ricky
Soft Ricky
2015
Polo ID
Polo ID
2020
RL 888
RL 888
2023
Welington
Welington
2020
RL40
RL40
2010s
Polo Mini
Polo Mini
2010s
Sloane
Sloane
2018