Rimowa
A Heritage Essay

RimowaThe House & Its Designers

German aluminum luggage; LVMH's only travel brand.

An Introduction

Rimowa was founded in 1898 in Cologne by Paul Morszeck as a small leather and wood trunk maker. His son Richard introduced the aluminum suitcase in 1937 — the now-iconic grooved silver case that remains the brand's defining product.

LVMH acquired Rimowa in 2016 — the only travel brand in the LVMH portfolio.

— Chapter One —

The House

Founded 1898.

Cologne, then aluminum.
1898 — 1937

Cologne, then aluminum.

Paul Morszeck started a small leather and wood trunk maker in Cologne in 1898. His son Richard took over in 1931 and faced a problem: a 1931 factory fire had destroyed all the wood. In 1937 Richard introduced the aluminum suitcase as a more durable replacement. The grooved aluminum silver case — easier to manufacture, lighter, scratch-resistant — became the brand's defining product.

Polycarbonate.
2000s

Polycarbonate.

Rimowa introduced polycarbonate cases in 2000 — a lighter, less expensive alternative to aluminum. The polycarbonate line expanded Rimowa's market beyond the aluminum case's premium price point. The grooved silhouette remained the brand's signature in both materials.

LVMH.
2016

LVMH.

LVMH acquired Rimowa for €640 million in 2016. Alexandre Arnault, Bernard Arnault's son, was appointed co-CEO at 24. Rimowa has expanded under LVMH ownership into accessories, collaborations (Supreme, Off-White, Tiffany & Co.), and direct-to-consumer retail.

— Chapter Two —

The Designers

2 eras of creative direction.

Co-CEO · 2016 — 2021 (now at Tiffany)

Alexandre Arnault

Bernard Arnault's son led Rimowa's reinvention from heritage luggage maker into modern luxury travel brand. He left in 2021 to become EVP at Tiffany & Co.

ongoing

Rimowa design team

The Rimowa design team has continued the brand's signature grooved aluminum design under LVMH ownership.

— Chapter Three —

The Bags

5 icons. Each one a scene; each scene a gallery.

Original — Rimowa
1 photo
View gallery →
No. 01

Original

1937 · Richard Morszeck

THE Rimowa silhouette. Grooved aluminum case, available in multiple sizes. Continuously in production since 1937.

Classic — Rimowa
2 photos
View gallery →
Classic alt view
No. 02

Classic

ongoing · Rimowa

Aluminum case in classic dimensions.

Essential — Rimowa
2 photos
View gallery →
Essential alt view
No. 03

Essential

2018 · Rimowa

Polycarbonate version of the Original silhouette.

Personal — Rimowa
1 photo
View gallery →
No. 05

Personal

2019 · Rimowa

Bag-sized aluminum case for personal items.

Never Still — Rimowa
3 photos
View gallery →
Never Still alt view
Never Still alt view
No. 06

Never Still

2020 · Rimowa

Luggage-inspired travel bag line.

All Bags · Quick Index

5 at a glance.

Original
Original
1937
Classic
Classic
ongoing
Essential
Essential
2018
Personal
Personal
2019
Never Still
Never Still
2020