Sustainable luxury; daughter of Paul, vegetarian since birth.
Stella McCartney launched her eponymous label in 2001, after four years as creative director of Chloé.
Vegetarian since birth, McCartney has refused to use leather, fur, or feathers across the brand's history — making it the first luxury house to commit to a fully vegetarian, no-animal-product position.
Founded 2001.
Stella McCartney joined Chloé at 25, two years after graduating from Central Saint Martins (her graduate collection had been modelled by Naomi Campbell, Yasmin Le Bon, and Kate Moss — friends from her family network). Her four years at Chloé brought the maison back from near-dormancy to commercial relevance, anchored by her boho-feminine design language.
McCartney launched her own label in 2001 in a joint venture with Gucci Group (later Kering). She has been vegetarian since birth and the brand has refused to use leather, fur, or feathers throughout its history — the first luxury house to make such a commitment. The Falabella bag (2009) became the brand's commercial anchor.
Stella McCartney bought back her brand from Kering in 2018, making it fully independent. LVMH took a minority stake in 2019. The brand has continued to anchor its identity around sustainability, vegetarianism, and the Falabella.
1 era of creative direction.
Twenty-four years at the helm of her own label. McCartney's commitment to vegetarian luxury has shaped the brand's commercial and ethical identity throughout.
6 icons. Each one a scene; each scene a gallery.
Vegetarian chain-strap tote. The brand's defining bag for the 2010s.
Studded chain-strap shoulder.
Logo-embossed shoulder bag.
Soft S-shaped shoulder bag.
Top-handle structured bag.
Compact version of the Falabella.