2001
An independent design voice
After leading Chloé, McCartney launched her own label. Tailoring and an interest in the environmental implications of materials developed together.
The House & Its Designers
London · 2001
A fashion house that made material choice part of its identity.
Stella McCartney founded her label with a commitment to avoiding leather and fur. Its bags show how hardware, shape and texture can create a recognisable object without traditional animal leather.
12 photographs · Reviewed August 2026
Explore the history ↓
2001
After leading Chloé, McCartney launched her own label. Tailoring and an interest in the environmental implications of materials developed together.
2009
The Falabella used a soft body and a distinctive chain border. Its construction made a non-leather bag a recognisable fashion object in its own right.
The materials
The house has explored recycled fibres and alternative materials. Each product’s composition still needs to be read individually; a material claim is not a blanket measure of environmental impact.
Selected creative chapters; dates distinguish appointments from runway debuts.
Founder
Connects a fashion wardrobe to an ongoing effort to develop and evaluate alternative materials.
Selected looks and details, matched to the house and season.






A selection of the house’s designs. Resale photographs illustrate individual examples; size, finish and condition vary.
A soft bag bordered by chain and lacing, made without animal leather.

A pared-back bag family carrying the label’s circular lettering motif.


An accessories family built around the curved S-Wave emblem.

A structured everyday bag from the house’s non-leather accessories range.

A smaller version of the chain-edged Falabella silhouette.
