
Let It Rock.
Vivienne Westwood and Malcolm McLaren opened Let It Rock at 430 King's Road in 1971 — a rock-and-roll boutique selling Teddy Boy clothes. The shop was repeatedly renamed: Too Fast to Live, Too Young to Die (1972), Sex (1974), Seditionaries (1976) — each iteration more provocative. Sex dressed the Sex Pistols, who McLaren managed. The boutique became the geographic centre of British punk.

