Dior Price Increase History, 2016 to 2025
A Lady Dior Medium was €3,200 in 2016. It is €5,900 today, +84%. Every price we can cite, size by size and market by market, and what that leaves you deciding.
A Lady Dior Medium cost €3,200 in 2016. Today the same size is €5,900: +84%, or €2,700 out of pocket if you waited. That is roughly 7% a year, compounding. The year that stung was 2023, +28% in one go. The last three years have averaged +23% a year.
Dior does not publish a price history. This page is built only from dated records in our database: archived dior.com product pages (6 exact-product series) and dated price lists published at the time. Every figure below is one size in one currency, never an average of the two, because a 25 and a 35 are different bags with different buyers. Where a list did not say which size it priced, the row says so rather than guessing. Sources are at the foot of the page.
Euros. Yearly figure from cited price lists (the base configuration where a year lists several).
Lady Dior
The Medium went from €3,200 in 2016 to €5,900 in 2025, +84%. In USD the Large ran $5,000 to $7,000 over 2019-2026, +40%. In GBP the Medium ran £4,800 to £5,500 over 2023-2026, +15%. What it costs today in every market, what the used ones fetch, and the trend size by size: Lady Dior price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Medium (EUR) | €3,200 (2016) | €5,900 (2025) | +84% |
| Large (EUR) | €3,300 (2016) | €6,200 (2025) | +88% |
| Mini (EUR) | €2,100 (2016) | €4,700 (2024) | +124% |
| Size not stated (EUR, brand site) | €4,500 (2022) | €5,900 (2025) | +31% |
| Large (USD) | $5,000 (2019) | $7,000 (2026) | +40% |
| Medium (USD) | $4,450 (2019) | $6,500 (2026) | +46% |
| Small (USD, brand site) | $5,600 (2023) | $6,000 (2025) | +7% |
| Micro (USD) | $1,650 (2021) | $3,900 (2026) | +136% |
| Medium (GBP) | £4,800 (2023) | £5,500 (2026) | +15% |
Saddle
In 2018 the Medium was €2,500. By 2025 it had reached €3,800, +52% — climbing more gently than the Lady Dior Medium, 6% a year against 7%. In USD the Medium ran $3,350 to $3,800 over 2019-2026, +13%. Today's price in every market, and the resale median beside it: Saddle price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Medium (EUR) | €2,500 (2018) | €3,800 (2025) | +52% |
| Mini (EUR) | €2,100 (2019) | €2,100 (2022) | +0% |
| Medium (USD) | $3,350 (2019) | $3,800 (2026) | +13% |
| Micro (USD) | $1,650 (2019) | $2,550 (2022) | +55% |
Book Tote
The Large has taken on €500 since 2020 — €2,300 then, €2,800 now, +22% — climbing more gently than the Lady Dior Medium, 4% a year against 7%. In USD the Large ran $2,750 to $3,700 over 2019-2026, +35%. See where it sits now, new and used: Book Tote price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Large (EUR) | €2,300 (2020) | €2,800 (2025) | +22% |
| Small (EUR) | €2,200 (2020) | €2,600 (2025) | +18% |
| Medium (EUR) | €2,700 (2023) | €2,700 (2025) | +0% |
| Large (USD) | $2,750 (2019) | $3,700 (2026) | +35% |
Toujours
Between 2023 and 2025 the Medium moved €3,500 to €3,500, +0%. In USD the Medium ran $3,900 to $4,100 over 2023-2026, +5%. Current prices market by market, plus the used market: Toujours price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Medium (EUR) | €3,500 (2023) | €3,500 (2025) | +0% |
| Small (EUR) | €3,100 (2023) | €3,100 (2025) | +0% |
| Medium (USD) | $3,900 (2023) | $4,100 (2026) | +5% |
30 Montaigne
It went from €3,100 in 2023 to €3,350 in 2025, +8%. In USD the Medium ran $3,450 to $4,000 over 2019-2026, +16%. What it costs today in every market, what the used ones fetch, and the trend size by size: 30 Montaigne price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Size not stated (EUR, brand site) | €3,100 (2023) | €3,350 (2025) | +8% |
| Medium (USD) | $3,450 (2019) | $4,000 (2026) | +16% |
| Size not stated (USD, brand site) | $3,900 (2023) | $4,000 (2025) | +3% |
| Micro (USD) | $2,550 (2021) | $2,700 (2022) | +6% |
Bobby
In 2021 the Medium was €2,900. By 2025 it had reached €3,150, +9% — climbing more gently than the Lady Dior Medium, 2% a year against 7%. In USD the Medium ran $3,250 to $3,300 over 2020-2022, +2%. Today's price in every market, and the resale median beside it: Bobby price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Medium (EUR) | €2,900 (2021) | €3,150 (2025) | +9% |
| Medium (EUR, brand site) | €3,100 (2022) | €3,150 (2025) | +2% |
| Medium (USD) | $3,250 (2020) | $3,300 (2022) | +2% |
Euros, one size per line; each line is that model's best-documented size.
What this means if you are shopping now
It is getting worse, not better — +23% a year recently against 7% a year across the whole stretch, so there is no sign of a plateau to wait for. The house has not moved its models together: the Lady Dior Medium is up +84% since 2016 while the Toujours Medium has taken +5% since 2023, so which one you choose matters as much as when you buy.
What owners actually say
Price is one half of the decision. Here is the other, drawn from the owner reviews we collect:
**Lady Dior** (4.12/5 from 4 reviews) — i've worn my medium day-to-night since 2022 and love its quiet-luxury timelessness, but the lambskin scratches easily, light colors get dirty fast, and it doesn't hold value like Chanel.
**Saddle** (4.12/5 from 4 reviews) — my 20+ year-old vintage saddle still looks brand new with impeccable stitching and durable leather, but the velcro must line up perfectly or it bunches and bulky items ruin the clean silhouette.
**Book Tote** (4.12/5 from 4 reviews) — it's a lightweight, structured staple that stands up on its own and works for work, shopping and travel, but the untreated fabric shows wear fast and the single open compartment forces me to add an organizer.
What you get back
Retail is only the price going in. These are the median asking prices across the live resale listings we track, against the newest retail figure we can cite for the same model:
| Model | Median asking (USD) | Newest cited retail | Share of retail | Listings |
|---|---|---|---|---|
| Toujours | $4,638 | $4,100 (2026) | 113% | 337 |
| 30 Montaigne | $2,334 | $4,000 (2026) | 58% | 250 |
| Book Tote | $2,121 | $3,700 (2026) | 57% | 680 |
| Saddle | $2,175 | $3,800 (2026) | 57% | 906 |
| Lady Dior | $3,200 | $7,000 (2026) | 46% | 1835 |
The Toujours holds best of the models here, asking about 113% of its newest cited retail across 337 listings. Asking prices are not sold prices, and a bag listed at 90% of retail may sit for months — but the ranking is a fair guide to which of these the secondhand market actually wants.
"4 of the 9 years since 2016 brought an increase on the Lady Dior Medium. None of them were announced in advance."
New is only half the question. Each price page above puts the current resale median next to retail, which is where you find out whether the size you want is worth buying used. Our Dior analytics view charts the official-record models in euros.
Questions people ask
- How much is a Dior Lady Dior in 2025?
- Latest cited retail prices: Lady Dior Medium: €5,900 (2025); Saddle Medium: €3,800 (2025); Book Tote Large: €2,800 (2025); Toujours Medium: €3,500 (2025). Retail list prices; see each model's price page for every market.
- How much has Dior raised prices?
- The Lady Dior Medium went from €3,200 in 2016 to €5,900 in 2025, +84%, about 7% a year compounded.
- When does Dior raise prices?
- Without warning, and usually more than once a year somewhere in the world. The Lady Dior Medium rose in 4 of the 9 years between 2016 and 2025; the largest step was 2023 (+28%).
- Which Dior bag has increased the most?
- The Lady Dior Medium, up +84% between 2016 and 2025. The gentlest was the Toujours Medium at +5% since 2023 — a reminder that a house does not raise every model at the same rate.
Sources
- dior.com product page, 30 Montaigne (US market, archived)
- dior.com product page, 30 Montaigne (US market, archived)
- dior.com product page, 30 Montaigne (US market, archived)
- dior.com product page, 30 Montaigne (France market, archived)
- dior.com product page, 30 Montaigne (France market, archived)
- dior.com product page, Bobby (France market, archived)
- dior.com product page, Bobby (France market, archived)
- dior.com product page, Bobby (France market, archived)
- dior.com product page, Lady Dior (US market, archived)
- dior.com product page, Lady Dior (US market, archived)
- dior.com product page, Lady Dior (Germany market, archived)
- dior.com product page, Lady Dior (Germany market, archived)
- dior.com product page, My Dior (France market, archived)
- dior.com product page, My Dior (France market, archived)
- dior.com product page, My Dior (France market, archived)
- Brand-direct (archived), 30 Montaigne price reference (dior.com)
Prices are retail list prices in the currency shown, before sales tax in the US and including VAT in Europe. Editorial lists are dated snapshots and a year's figure is the median of that year's cited prints. 3 cited series were left out because they end below where they start or rise faster than 20% a year, which for a house that only raises prices means the source lists covered different configurations; they remain in the database. This page is regenerated from the database after each price change.
Shop the edit
4 bags featured in this story.