Goyard Price Increase History, 2022 to 2026
A Saint Louis GM was €1,430 in 2022. It is €1,600 today, +12%. Every price we can cite, size by size and market by market, and what that leaves you deciding.
A Saint Louis GM cost €1,430 in 2022. Today the same size is €1,600: +12%, or €170 out of pocket if you waited. That is roughly 3% a year, compounding. The year that stung was 2024, +12% in one go.
Goyard publishes no prices online at all, so its history exists only in editorial reference guides. This page is built only from dated records in our database: dated price lists published at the time. Every figure below is one size in one currency, never an average of the two, because a 25 and a 35 are different bags with different buyers. Where a list did not say which size it priced, the row says so rather than guessing. Sources are at the foot of the page.
Euros. Yearly figure from cited price lists (the base configuration where a year lists several).
Saint Louis
The GM went from €1,430 in 2022 to €1,600 in 2026, +12%. In USD the PM ran $1,375 to $1,960 over 2018-2026, +43%. The 2026 print comes in under 2025, which reads as a different configuration rather than a cut. What it costs today in every market, what the used ones fetch, and the trend size by size: Saint Louis price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| GM (EUR) | €1,430 (2022) | €1,600 (2026) | +12% |
| PM (EUR) | €970 (2018) | €1,450 (2025) | +49% |
| PM (USD) | $1,375 (2018) | $1,960 (2026) | +43% |
Saigon
In 2023 the PM was €4,400. By 2025 it had reached €4,700, +7%. Today's price in every market, and the resale median beside it: Saigon price page.
Anjou
The PM has taken on €700 since 2018 — €1,650 then, €2,350 now, +42% — climbing quicker than the Saint Louis GM, 5% a year against 3%. See where it sits now, new and used: Anjou price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| PM (EUR) | €1,650 (2018) | €2,350 (2025) | +42% |
| GM (EUR) | €2,500 (2022) | €2,650 (2026) | +6% |
Artois
Between 2022 and 2026 the PM moved €1,660 to €2,000, +20% — climbing quicker than the Saint Louis GM, 5% a year against 3%. In USD the MM ran $2,035 to $2,980 over 2020-2026, +46%. The 2021 print dips below 2020, so take 2026 as the endpoint. Current prices market by market, plus the used market: Artois price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| PM (EUR) | €1,660 (2022) | €2,000 (2026) | +20% |
| MM (EUR) | €1,325 (2018) | €2,200 (2025) | +66% |
| MM (USD) | $2,035 (2020) | $2,980 (2026) | +46% |
Rouette
The PM went from $2,580 in 2021 to $3,260 in 2026, +26%. The 2024 print dips below 2023, so take 2026 as the endpoint. What it costs today in every market, what the used ones fetch, and the trend size by size: Rouette price page.
Belvedere
In 2017 the MM was €1,575. By 2026 it had reached €2,500, +59% — climbing quicker than the Saint Louis GM, 5% a year against 3%. In USD the PM ran $3,050 to $3,110 over 2023-2026, +2%. Today's price in every market, and the resale median beside it: Belvedere price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| MM (EUR) | €1,575 (2017) | €2,500 (2026) | +59% |
| PM (EUR) | €1,405 (2020) | €2,040 (2023) | +45% |
| PM (USD) | $3,050 (2023) | $3,110 (2026) | +2% |
Euros, one size per line; each line is that model's best-documented size.
What this means if you are shopping now
The house has not moved its models together: the Belvedere MM is up +59% since 2017 while the Belvedere PM has taken +2% since 2023, so which one you choose matters as much as when you buy.
What owners actually say
Price is one half of the decision. Here is the other, drawn from the owner reviews we collect:
**Saint Louis** (4.28/5 from 4 reviews) — it became my most-reached-for tote because it's extremely lightweight and folds flat, but the open top needs organizer pouches and the strap edges can turn sticky and melt into skin in warm weather.
**Saigon** (4.30/5 from 4 reviews) — the structured shape feels timeless and the lemon-yellow interior makes things easy to find, but it's pretty expensive and the mini won't hold a large wallet or sunglasses case.
**Anjou** (4.22/5 from 4 reviews) — the reversible coated-canvas-and-leather design is versatile, but it'd be my last pick of the three totes since I'd never actually use the solid leather side and it's the heaviest.
What you get back
Retail is only the price going in. These are the median asking prices across the live resale listings we track, against the newest retail figure we can cite for the same model:
| Model | Median asking (USD) | Newest cited retail | Share of retail | Listings |
|---|---|---|---|---|
| Saint Louis | $2,304 | $1,960 (2026) | 118% | 692 |
| Rouette | $3,046 | $3,260 (2026) | 93% | 70 |
| Artois | $2,300 | $2,980 (2026) | 77% | 214 |
The Saint Louis holds best of the models here, asking about 118% of its newest cited retail across 692 listings. Asking prices are not sold prices, and a bag listed at 90% of retail may sit for months — but the ranking is a fair guide to which of these the secondhand market actually wants.
"1 of the 4 years since 2022 brought an increase on the Saint Louis GM. None of them were announced in advance."
New is only half the question. Each price page above puts the current resale median next to retail, which is where you find out whether the size you want is worth buying used. Our Goyard analytics view charts the official-record models in euros.
Questions people ask
- How much is a Goyard Saint Louis in 2026?
- Latest cited retail prices: Saint Louis GM: €1,600 (2026); Saigon PM: €4,700 (2025); Anjou PM: €2,350 (2025); Artois PM: €2,000 (2026). Retail list prices; see each model's price page for every market.
- How much has Goyard raised prices?
- The Saint Louis GM went from €1,430 in 2022 to €1,600 in 2026, +12%, about 3% a year compounded.
- When does Goyard raise prices?
- Without warning, and usually more than once a year somewhere in the world. The Saint Louis GM rose in 1 of the 4 years between 2022 and 2026; the largest step was 2024 (+12%).
- Which Goyard bag has increased the most?
- The Belvedere MM, up +59% between 2017 and 2026. The gentlest was the Belvedere PM at +2% since 2023 — a reminder that a house does not raise every model at the same rate.
Sources
- theluxurylowdown.com, Anjou price reference (theluxurylowdown.com)
- Brand-direct (archived), Anjou price reference (goyard.com)
- BragMyBag, Anjou price reference (bragmybag.com)
- fifthavenuegirl.com, Artois price reference (fifthavenuegirl.com)
- PurseBop, Artois price reference (pursebop.com)
- PurseBop, Artois price reference (pursebop.com)
- BragMyBag, Belvedere price reference (bragmybag.com)
- Fashionphile, Rouette price reference (fashionphile.com)
- Sotheby's, Saint Louis price reference (sothebys.com)
Prices are retail list prices in the currency shown, before sales tax in the US and including VAT in Europe. Editorial lists are dated snapshots and a year's figure is the median of that year's cited prints. 5 cited series were left out because they end below where they start or rise faster than 20% a year, which for a house that only raises prices means the source lists covered different configurations; they remain in the database. This page is regenerated from the database after each price change.
Shop the edit
4 bags featured in this story.