Saint Laurent Price Increase History, 2017 to 2026
A Loulou Medium was €1,590 in 2017. It is €2,500 today, +57%. Every price we can cite, size by size and market by market, and what that leaves you deciding.
A Loulou Medium cost €1,590 in 2017. Today the same size is €2,500: +57%, or €910 out of pocket if you waited. That is roughly 5% a year, compounding. The year that stung was 2022, +24% in one go. The last three years have averaged -4% a year. One caveat: the 2024 figure sits below 2023, almost certainly a list covering a different configuration, so read 2026 as the endpoint.
Saint Laurent does not publish a price history. This page is built only from dated records in our database: dated price lists published at the time. Every figure below is one size in one currency, never an average of the two, because a 25 and a 35 are different bags with different buyers. Where a list did not say which size it priced, the row says so rather than guessing. Sources are at the foot of the page.
Euros. Yearly figure from cited price lists (the base configuration where a year lists several).
Loulou
The Medium went from €1,590 in 2017 to €2,500 in 2026, +57%. The 2024 print dips below 2023, so take 2026 as the endpoint. What it costs today in every market, what the used ones fetch, and the trend size by size: Loulou price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Medium (EUR) | €1,590 (2017) | €2,500 (2026) | +57% |
| Small (EUR) | €1,650 (2021) | €2,200 (2026) | +33% |
| Large (EUR) | €1,990 (2020) | €2,800 (2026) | +41% |
Sac de Jour
In 2015 the Small was €1,990. By 2026 it had reached €2,800, +41% — climbing more gently than the Loulou Medium, 3% a year against 5%. In USD the Small ran $2,750 to $3,600 over 2014-2026, +31%. The 2017 print dips below 2015, so take 2026 as the endpoint. Today's price in every market, and the resale median beside it: Sac de Jour price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Small (EUR) | €1,990 (2015) | €2,800 (2026) | +41% |
| Medium (EUR) | €2,650 (2017) | €2,950 (2026) | +11% |
| Size not stated (EUR) | €1,950 (2020) | €2,500 (2026) | +28% |
| Small (USD) | $2,750 (2014) | $3,600 (2026) | +31% |
Kate
The Medium has taken on €340 since 2020 — €1,450 then, €1,790 now, +23% — keeping pace with the Loulou Medium at about 5% a year. The 2021 print dips below 2020, so take 2024 as the endpoint. In USD the Medium ran $2,190 to $2,450 over 2017-2026, +12%. The 2022 print dips below 2018, so take 2026 as the endpoint. See where it sits now, new and used: Kate price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Medium (EUR) | €1,450 (2020) | €1,790 (2024) | +23% |
| Medium (USD) | $2,190 (2017) | $2,450 (2026) | +12% |
Niki
Between 2019 and 2026 the Medium moved €1,950 to €2,950, +51% — climbing quicker than the Loulou Medium, 6% a year against 5%. The 2020 print dips below 2019, so take 2026 as the endpoint. Current prices market by market, plus the used market: Niki price page.
College
The Medium went from €1,690 in 2016 to €2,150 in 2025, +27% — climbing more gently than the Loulou Medium, 3% a year against 5%. The 2023 print dips below 2022, so take 2025 as the endpoint. What it costs today in every market, what the used ones fetch, and the trend size by size: College price page.
Sunset
In 2016 the Medium was €1,590. By 2025 it had reached €2,100, +32% — climbing more gently than the Loulou Medium, 3% a year against 5%. In USD the Medium ran $2,290 to $2,900 over 2017-2026, +27%. The 2024 print dips below 2023, so take 2026 as the endpoint. Today's price in every market, and the resale median beside it: Sunset price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Medium (EUR) | €1,590 (2016) | €2,100 (2025) | +32% |
| Medium (USD) | $2,290 (2017) | $2,900 (2026) | +27% |
Euros, one size per line; each line is that model's best-documented size.
What this means if you are shopping now
The increases are easing off — the Loulou Medium has moved -4% a year lately, against 5% a year over the whole stretch. The house has not moved its models together: the Loulou Medium is up +57% since 2017 while the Kate Medium has taken +12% since 2017, so which one you choose matters as much as when you buy.
What owners actually say
Price is one half of the decision. Here is the other, drawn from the owner reviews we collect:
**Loulou** (4.14/5 from 4 reviews) — the supple quilted leather feels like a dream and it's great value versus Chanel with minimal wear after 1.5 years, though the Small is an awkward in-between size and light colors need care against color transfer.
**Sac de Jour** (3.96/5 from 12 reviews) — the sleek, structured design holds its elegant shape and works day-to-night across seasons, but it's heavy even when empty, offers little interior organization, and in humid climates the edge paint can degrade around the handles.
**Kate** (4.47/5 from 4 reviews) — the grained embossed leather is durable and easy to clean and still looks almost brand new after 5+ years, but the chain is non-removable and non-adjustable, the small size is impractical for essentials, and black hardware doesn't wear as well as gold or silver.
What you get back
Retail is only the price going in. These are the median asking prices across the live resale listings we track, against the newest retail figure we can cite for the same model:
| Model | Median asking (USD) | Newest cited retail | Share of retail | Listings |
|---|---|---|---|---|
| Kate | $1,527 | $2,450 (2026) | 62% | 51 |
| Sac de Jour | $1,394 | $3,600 (2026) | 39% | 66 |
The Kate holds best of the models here, asking about 62% of its newest cited retail across 51 listings. Asking prices are not sold prices, and a bag listed at 90% of retail may sit for months — but the ranking is a fair guide to which of these the secondhand market actually wants.
"4 of the 6 years since 2017 brought an increase on the Loulou Medium. None of them were announced in advance."
New is only half the question. Each price page above puts the current resale median next to retail, which is where you find out whether the size you want is worth buying used. Our Saint Laurent analytics view charts the official-record models in euros.
Questions people ask
- How much is a Saint Laurent Loulou in 2026?
- Latest cited retail prices: Loulou Medium: €2,500 (2026); Sac de Jour Small: €2,800 (2026); Kate Medium: €1,790 (2024); Niki Medium: €2,950 (2026). Retail list prices; see each model's price page for every market.
- How much has Saint Laurent raised prices?
- The Loulou Medium went from €1,590 in 2017 to €2,500 in 2026, +57%, about 5% a year compounded.
- When does Saint Laurent raise prices?
- Without warning, and usually more than once a year somewhere in the world. The Loulou Medium rose in 4 of the 6 years between 2017 and 2026; the largest step was 2022 (+24%).
- Which Saint Laurent bag has increased the most?
- The Loulou Medium, up +57% between 2017 and 2026. The gentlest was the Kate Medium at +12% since 2017 — a reminder that a house does not raise every model at the same rate.
Sources
- Wayback, Cassandre price reference (ysl.com)
- Wayback, College price reference (mytheresa.com:80)
- Spotted Fashion, Kate price reference (spottedfashion.com)
- Handbagholic, Kate price reference (handbagholic.co.uk)
- Ford La Femme, Kate price reference (fordlafemme.com)
- Brand-direct (archived), Kate price reference (ysl.com)
- Wayback, Kate price reference (mytheresa.com)
- Nordstrom, Lou price reference (nordstrom.com)
- Fashionphile, Lou price reference (fashionphile.com)
- Brand-direct (archived), Lou price reference (ysl.com)
- Wayback, Lou price reference (mytheresa.com)
- Wayback, Lou price reference (mytheresa.com)
- Wayback, Loulou price reference (mytheresa.com)
- BragMyBag, Loulou price reference (bragmybag.com)
- Wayback, Loulou price reference (farfetch.com)
- Wayback, Loulou price reference (mytheresa.com)
Prices are retail list prices in the currency shown, before sales tax in the US and including VAT in Europe. Editorial lists are dated snapshots and a year's figure is the median of that year's cited prints. 3 cited series were left out because they end below where they start or rise faster than 20% a year, which for a house that only raises prices means the source lists covered different configurations; they remain in the database. This page is regenerated from the database after each price change.
Shop the edit
4 bags featured in this story.