Louis Vuitton Price Increase History, 2014 to 2026
A Speedy 25 was €645 in 2014. It is €1,550 today, +140%. Every price we can cite, size by size and market by market, and what that leaves you deciding.
A Speedy 25 cost €645 in 2014. Today the same size is €1,550: +140%, or €905 out of pocket if you waited. That is roughly 8% a year, compounding. The steepest move on record is 2023, +81% above the previous price we can cite, in 2017. The last three years have averaged +15% a year. One caveat: the 2017 figure sits below 2016, almost certainly a list covering a different configuration, so read 2026 as the endpoint.
Louis Vuitton does not publish a price history. This page is built only from dated records in our database: archived louisvuitton.com product pages (15 exact-product series) and dated price lists published at the time. Every figure below is one size in one currency, never an average of the two, because a 25 and a 35 are different bags with different buyers. Where a list did not say which size it priced, the row says so rather than guessing. Sources are at the foot of the page.
Euros. Yearly figure from cited price lists (the base configuration where a year lists several).
Speedy
The 25 went from €645 in 2014 to €1,550 in 2026, +140%. The 2017 print dips below 2016, so take 2026 as the endpoint. In USD the 25 ran $1,370 to $1,820 over 2016-2026, +33%. The 2018 print dips below 2017, so take 2026 as the endpoint. In GBP the 30 ran £550 to £695 over 2016-2018, +26%. What it costs today in every market, what the used ones fetch, and the trend size by size: Speedy price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| 25 (EUR) | €645 (2014) | €1,550 (2026) | +140% |
| 25 (USD) | $1,370 (2016) | $1,820 (2026) | +33% |
| 30 (GBP) | £550 (2016) | £695 (2018) | +26% |
Neverfull
In 2015 the GM was €905. By 2026 it had reached €2,200, +143% — keeping pace with the Speedy 25 at about 8% a year. In USD the MM ran $1,240 to $2,030 over 2016-2026, +64%. The 2019 print dips below 2018, so take 2026 as the endpoint. Today's price in every market, and the resale median beside it: Neverfull price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| GM (EUR) | €905 (2015) | €2,200 (2026) | +143% |
| PM (EUR) | €895 (2016) | €1,450 (2024) | +62% |
| BB (EUR) | €1,750 (2023) | €2,200 (2025) | +26% |
| MM (USD) | $1,240 (2016) | $2,030 (2026) | +64% |
Alma
The BB has taken on €850 since 2015 — €850 then, €1,700 now, +100% — climbing more gently than the Speedy 25, 7% a year against 8%. In USD the MM ran $2,160 to $2,300 over 2022-2026, +6%. In GBP the BB ran £675 to £1,450 over 2016-2026, +115%. The 2022 print dips below 2021, so take 2026 as the endpoint. See where it sits now, new and used: Alma price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| BB (EUR) | €850 (2015) | €1,700 (2026) | +100% |
| PM (EUR) | €1,490 (2022) | €2,150 (2025) | +44% |
| MM (USD, brand site) | $2,160 (2022) | $2,300 (2026) | +6% |
| BB (GBP) | £675 (2016) | £1,450 (2026) | +115% |
Carryall
Between 2023 and 2026 the MM moved $2,500 to $2,960, +18%. Current prices market by market, plus the used market: Carryall price page.
Diane
It went from €1,750 in 2023 to €1,750 in 2025, +0%. In USD it ran $2,370 to $2,620 over 2023-2026, +11%. What it costs today in every market, what the used ones fetch, and the trend size by size: Diane price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| Size not stated (EUR, brand site) | €1,750 (2023) | €1,750 (2025) | +0% |
| Size not stated (USD, brand site) | $2,370 (2023) | $2,620 (2026) | +11% |
NéoNoé
In 2021 the MM was €1,910. By 2025 it had reached €2,450, +28% — climbing more gently than the Speedy 25, 6% a year against 8%. In USD the BB ran $1,900 to $2,110 over 2023-2026, +11%. Today's price in every market, and the resale median beside it: NéoNoé price page.
| Size | First cited | Latest cited | Change |
|---|---|---|---|
| MM (EUR, brand site) | €1,910 (2021) | €2,450 (2025) | +28% |
| BB (USD, brand site) | $1,900 (2023) | $2,110 (2026) | +11% |
| MM (USD) | $2,840 (2022) | $3,100 (2025) | +9% |
| BB (USD) | $1,900 (2023) | $1,900 (2024) | +0% |
Euros, one size per line; each line is that model's best-documented size.
What this means if you are shopping now
It is getting worse, not better — +15% a year recently against 8% a year across the whole stretch, so there is no sign of a plateau to wait for. The house has not moved its models together: the Neverfull GM is up +143% since 2015 while the Alma MM has taken +6% since 2022, so which one you choose matters as much as when you buy. And the counter you buy at changes the price: in 2026 the Speedy 25 was $1,820 in the US and €1,550 in Europe, about $1,760 converted — Europe 3% cheaper before you even claim the VAT back.
What owners actually say
Price is one half of the decision. Here is the other, drawn from the owner reviews we collect:
**Speedy** (4.32/5 from 6 reviews) — the Soft Speedy is gorgeous with an effortless vibe and material softer than canvas that still holds its shape, and at $3,900 it beats the $9,000+ P9 version, though the size versus my regular Speedy 30 gives me pause.
**Neverfull** (4.09/5 from 7 reviews) — after seven months the exterior stayed pristine with no marks or scuffs, it's spacious and lightweight enough to serve as a diaper-bag-plus-personal-items tote, with the only minor note that the rose ballerine interior shows marks.
**Alma** (4.28/5 from 4 reviews) — the stitching, hardware and handles all look perfect and the canvas is practical for daily use, but the price is really about the name and it won't lie flat against your body crossbody.
What you get back
Retail is only the price going in. These are the median asking prices across the live resale listings we track, against the newest retail figure we can cite for the same model:
| Model | Median asking (USD) | Newest cited retail | Share of retail | Listings |
|---|---|---|---|---|
| Carryall | $3,050 | $2,960 (2026) | 103% | 31 |
| Diane | $2,336 | $2,620 (2026) | 89% | 17 |
| Neverfull | $1,710 | $2,030 (2026) | 84% | 343 |
| Speedy | $1,340 | $1,820 (2026) | 74% | 478 |
| Alma | $1,210 | $2,300 (2026) | 53% | 346 |
The Carryall holds best of the models here, asking about 103% of its newest cited retail across 31 listings. Asking prices are not sold prices, and a bag listed at 90% of retail may sit for months — but the ranking is a fair guide to which of these the secondhand market actually wants.
"4 of the 7 years since 2014 brought an increase on the Speedy 25. None of them were announced in advance."
New is only half the question. Each price page above puts the current resale median next to retail, which is where you find out whether the size you want is worth buying used. Our Louis Vuitton analytics view charts the official-record models in euros.
Questions people ask
- How much is a Louis Vuitton Speedy in 2026?
- Latest cited retail prices: Speedy 25: €1,550 (2026); Neverfull GM: €2,200 (2026); Alma BB: €1,700 (2026). Retail list prices; see each model's price page for every market.
- How much has Louis Vuitton raised prices?
- The Speedy 25 went from €645 in 2014 to €1,550 in 2026, +140%, about 8% a year compounded.
- When does Louis Vuitton raise prices?
- Without warning, and usually more than once a year somewhere in the world. The Speedy 25 rose in 4 of the 7 years between 2014 and 2026; the largest step was 2023 (+81%).
- Which Louis Vuitton bag has increased the most?
- The Neverfull GM, up +143% between 2015 and 2026. The gentlest was the Alma MM at +6% since 2022 — a reminder that a house does not raise every model at the same rate.
- Is a Louis Vuitton bag cheaper in Europe than in the US?
- In 2026 the Speedy 25 was $1,820 in the US and €1,550 in Europe, roughly $1,760 at current exchange rates. The euro price is lower before any VAT refund.
Sources
- louisvuitton.com product page, Alma (US market, archived)
- louisvuitton.com product page, Alma (France market, archived)
- louisvuitton.com product page, Alma (France market, archived)
- louisvuitton.com product page, Carryall (US market, archived)
- louisvuitton.com product page, Diane (US market, archived)
- louisvuitton.com product page, Diane (France market, archived)
- louisvuitton.com product page, Keepall (US market, archived)
- louisvuitton.com product page, Keepall (US market, archived)
- louisvuitton.com product page, Keepall (France market, archived)
- louisvuitton.com product page, Keepall (France market, archived)
- louisvuitton.com product page, Neverfull (France market, archived)
- louisvuitton.com product page, Neverfull (France market, archived)
- louisvuitton.com product page, Neverfull (France market, archived)
- louisvuitton.com product page, NéoNoé (US market, archived)
- louisvuitton.com product page, NéoNoé (France market, archived)
- louisvuitton.com product page, NéoNoé (France market, archived)
Prices are retail list prices in the currency shown, before sales tax in the US and including VAT in Europe. Editorial lists are dated snapshots and a year's figure is the median of that year's cited prints. 18 cited series were left out because they end below where they start or rise faster than 20% a year, which for a house that only raises prices means the source lists covered different configurations; they remain in the database. This page is regenerated from the database after each price change.
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4 bags featured in this story.